Consumer-Facing Website for the World-Famous Chewing Gum Manufacturer
Upon being aquired by the Mars, Inc. in 2008, Wrigley has slowly began to put in motion a full re-brand effort. While their legacy identity was traditional and intentionally took a back seat to their products’ branding, the new brand identity is aimed at taking a more hard-working roll—portraying the company as fun, progressive and a leader in the modern era.
To update the Wrigley.com platform in accordance with the new brand standards, the design needed to have a huge presence, and a totally reworked UI. Showcasing brand photography is key to the success of the design, along with the new ‘experience cues’ elements, and a refreshed type system. Additionally, the design is required to be easily translatable and adaptable for all of Wrigley’s local country websites around the globe.