iPad App. for Brooklyn Law School’s Admissions Department.
Brookyln Law School approached my team with the challenge of updating their recruiting tools to a format and experience that would impress and resonate better with the ‘digital native’ audience. In prior years BLS had been using a physical ‘flipbook’ which no-longer worked and/or impressed.
The iPad offered a platform that made sense for a digital viewbook. UI and UX design needed to be inherently un-complex since the context for the user experience is typically at a recruiting-fair environment where prospective students would approach a table, pick up the iPad, and explore the app. while a recruiter verbally guides and answers questions. Some of the time recruiters may not even be able to see the screen directly.