Branded Facebook App. For Give-Aways and Early-Access Event Tickets in the New England Region
Jordan’s marketing team saw an opportuity in the New England region to partner with Live Nation for exclusive pre-sale concert and event tickets for their customers. They didn't quite know how to pull it off though, or how best to get the word out. The idea for a branded Facebook app. entitled ‘Jordan’s Inner Circle’ was well recieved—and even had scalability beyond the initial Live Nation partnership to include other give-aways. Jordan’s would use their website and other advertising channels to drive traffic over to their Facebook presence, and through a custom app users can then sign up for the promotion (thus giving Jordan’s their information for future marketing and engagement).
The visual design and branding for this app. needed to have the right amount of cool-factor and mass-appeal for Jordan’s audience. It also needed to be functional within Facebook’s framework while still giving a distinctly Jordan’s feel.