Branded Facebook App. For Give-Aways and Early-Access Event Tickets in the New England Region
Jordan’s marketing team saw an opportuity in the New England region to partner with Live Nation for exclusive pre-sale concert and event tickets for their customers. They didn't quite know how to pull it off though, or how best to get the word out. The idea for a branded Facebook app. entitled ‘Jordan’s Inner Circle’ was well recieved—and even had scalability beyond the initial Live Nation partnership to include other give-aways. Jordan’s would use their website and other advertising channels to drive traffic over to their Facebook presence, and through a custom app users can then sign up for the promotion (thus giving Jordan’s their information for future marketing and engagement).