First Act Guitars

Retail Website for the Boston-Based Guitar and Instrument Manufacturer

Project Details

First Act was looking to scale up their web strategy, so as to match the quality, craftsmanship and coolness consistent in their performance line of guitars. At the same time, their new site needed to still appeal to and legitimize their consumer product-lines for young kids and beginners. The challenge became to design for a web solution that emphasized rock'n'roll expertise, and appealed to every stage of muscianship / life.

The First Act website recieved a nomination in the MITX Consumer Goods category in 2007.